A quote from Mother Theresa fits so well into the CCCC mantra and business operations, that it is re-stated below with slight modifications.

People are often unreasonable illogical and self-centered;
Forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives;
Be kind anyway.
If you are successful, you will win some false friends and some true enemies;
Succeed anyway.
If you are honest and frank, people may cheat you;
Be honest and frank anyway.
What you spend years building, someone could destroy overnight;
Build anyway.
The good you do today, people will often forget tomorrow;
Do good anyway.
Give the world the best you have, and it may never be enough;
Give the world the best you’ve got anyway.
You see, in the final analysis, it is between you and your conscience;
It was never between you and them anyway.

From the CCCC business perspective:
People are often unreasonable, illogical and self-centered;
PAVF tells us this is going to happen, anyway.
If you are kind, people may accuse you of selfish, ulterior motives;
Be respectful anyway, because respect has been demonstrated as the only path to long-term business success.
If you are successful, you will win some false friends and some true enemies;
Succeed anyway.
If you are honest and frank, people may cheat you;
Be honest and frank, since it forms part of the respect remedy.
What you spend years building, someone could destroy overnight;
Every business has its ups and downs.
The good you do today, people will often forget tomorrow;
You are only as good as your most recent success.

Give your business the best you have, and it may never be enough;
Give your business the best you’ve got anyway.
You see, in the final analysis, it is between you and your personal sense of well-being;
It was never between you and them anyway.

Bill